Mobile marketing company delivered 40 million new users to customers
Adtech focused on app growth through advertising, Appreach connects users with apps through automation and technology. We advertise on mobile apps or websites to bring the best users to our clients’ apps and increase their base, says CEO Carolina Zaccaro.
The executive says that, as the app growth sector is very new, one of the biggest challenges is to evangelize the market. There are a lot of people looking at campaigns in apps the same way they look at a web campaign. And completely different. The inventory purchase pattern is another. Metrics are different, she explains, adding that the company often holds workshops named Reach Day on how to run a campaign for applications.
With three years in operation, Appreach repositioned itself at the end of last year, when it stopped serving only the banking sector and diversified into other segments. We more than doubled our billing this year and went from five clients to 40, she says.
Appreach COO, Francisco Neto reveals that in 2022 the mobile marketing company delivered 40 million new users to customers. According to him, there is no rule for success, however, he defends a diversified media plan.
Each customer has their own Attribution Model design. It’s a very lively business, according to each operation. A good media professional values a healthy attribution model and a diversified media plan. There are no rules, you have to challenge the models because the apps and users are very different, completes Neto.
Carolina observes that what sets Appreach apart is that adtech does not just carry out CPA or CPI campaigns, but supports the client by analyzing each stage of the funnel and bringing insights about its users and solutions. According to her, the startup is the leader in the app growth market, which has a lot of room to grow. It is worth remembering that Brazil has more than one smartphone per inhabitant, according to a survey by FGV.
(Credit: Leone Venter on Unsplash)
