This Thursday, December 29, Edson Arantes do Nascimento, King Pelé, died. The playmaker had been treating colon cancer for over a year and couldn’t resist, leaving at the age of 82. With 1281 goals in his career, Pelé marked the history of football, revolutionizing the whole concept of the sport with his way of playing.
The only player in history with three World Cups under his belt, Pelé won the 1958, 1962 and 1970 tournaments. the club crest.
What does Pelé represent for Brazil and the world?
The King of Football did not win this title by chance. Recognized worldwide, Pelé became more than a symbol of the sport, and may even be considered the greatest athlete of all time, after all, stopping a war just to show his ability as he did in 1969 in Nigeria, is not for everyone.
Even so, Edson’s image is surrounded by some controversies in the minds of many Brazilians. Pelé’s image with the Brazilian people is different from Diego Maradona’s with the Argentines, for example. In the neighboring country, it can be said that the pedestal that the star is placed on is due much more to the fact that he represents what “being Argentine” means. Already with the eternal number 10 shirt of the Brazilian national team, what his image communicates is much more complex, both for Brazil and for any other place in the world.
Winning his first Cup in 1958, Pelé became a symbol of victory not only in sports, but also socially. In addition to revolutionizing the entire history of the sport, the idol’s victory throughout his career shows thousands of young people, mainly black people, that it is possible to win not only through one’s own talent, but also to beat the institutionalized system.
Not only that, but Pelé’s victory represents Brazil internationally, enshrining it as the “Country of Football”, with the name of the star becoming a reference worldwide. Moreover, in this sense Pelé also becomes an essential cultural element for the 20th century in Brazil, directly influencing our culture until today.
Even though Edson Arantes may have had flaws in his personal life, it is important to remember that his image goes beyond that. If Edson is just a person, a failure, who makes mistakes, Pelé is an icon. Although the person is gone, precisely during the New Year period, Pelé’s image is still alive in the world of football and sport.
And in commercials?
Of course, with the image that the star had off the field, Pelé could not fail to have been a poster boy for several brands. In the world of communication, Rei participated in several campaigns, whether for large companies or even football teams.
Even the name of the city where Pelé was born, Três Corações, was used in campaigns involving the sports idol. Not even video games escaped the idol, who even marked Atari campaigns internationally, at the time when the console was fashionable.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post Pelé dies aged 82 appeared first on ADNEWS.
