Also launched by the agency, new concept ‘Hands. Content, Experience & Goals’; provocative attitude aimed at influencing clients’ business outcomes
After a two-year hiatus, a period in which the entire agency team was at home office due to the pandemic – previously the office was in Moema -, Hands inaugurates a new headquarters in Brooklin, in So Paulo, adopts the hybrid work model and a new communication concept: Hands. Content, Experience & Goals.
Marcelo Lenhard, CEO of Hands, says that the new headquarters also reflects the agency’s new positioning. We understand that the hybrid model is the best working model. So, we made a good investment in the new headquarters, which is really modern, contemporary and looks to the future, which also corroborates our positioning of Content, Experience & Goals, explains Lenhard, who founded the company in 2001.
Recognized in the market for carrying out major brand activations, Hands recently promoted the Ray-Ban Ocupa promotion, which involved multidisciplinary actions with raffles and four films starring Gloria Groove. The brand experience project culminated in artistic installations and performances, in an emblematic space in So Paulo, Teatro Oficina, in the Bixiga neighborhood, bringing together art and music, with the presence and presentation of Gloria Groove, among other artists, in recent days. 3 and 4.
An excerpt from the agency’s manifest released to the market reads as follows: What brought us here may not be enough to lead us to where we want to go. Creativity and daring are our vocation, but now, in addition to narratives that involve and bring brands and consumers closer together, we are committed, more than ever, to acting as agents of transformation.