Brbara Bufrem and Rafael Conde will report to CEOs Ronaldo Martins and Ronaldo Fonseca and Chief Storytelling Officer (CSO) Luiz Telles
A-LAB announced the promotions of Bárbara Bufrem and Rafael Conde to the vice-presidencies of the Strategy and Creation areas, respectively.
Upon assuming the new position, both begin to lead the Always on content team, with Ita, Localiza, Uber, Ita Personalitt, Ion (Ita investments), Nestl Ice Cream, Faber-Castell, Iti and Duty Cosmticos, among others, as main clients. brands. Barbara and Conde will report to CEOs Ronaldo Martins and Ronaldo Fonseca and Chief Storytelling Officer (CSO) Luiz Telles.
Since the launch of A-Lab, we have been on a growth curve. With that comes the need to think about and adapt the structure of our team according to market requirements, in order to ensure quality in all our deliveries. Brbara and Conde will help us on the front line of our business, and they are already arriving in their new chairs so that we can continue our evolution in 2023, says Ronaldo Martins, CEO of A-Lab.
Brbara Bufrem has experience in agencies and strategy consultancies in So Paulo and becomes Vice President of Strategy at A-Lab, after accumulating two years of expertise in leadership positions at the company. Among the brands he has worked on are Dove, Google, Natura, Diageo, Claro, Localiza, Ita, among others.
Rafael Conde, on the other hand, comes with the mission of being an inspiring leader and further revolutionizing the content creation model at A-Lab, where he has been working since the company’s founding, in February 2019. The executive has already worked in agencies in the states of Rio de Janeiro and So Paulo and acted in actions for Coca-Cola, Netflix, Google, Rock in Rio, Oreo, among other brands.
