The choice of the actress and singer when ordering her Mquizice was revealed in a campaign signed by Galeria
After Tadeu Schmidt, Ludmilla, Jorge and Mateus, Simone and Simaria, Ludmilla, Lusa Sonza, Thiaguinho, Tite, Luva de Pedreiro, Thelminha and Fernanda Paes Leme, it was the turn of actress Larissa Manoela to reveal her Mquizice: McFritas Grande accompanied by an Ovaltine McShake.
Larissa’s Mquizice was revealed in a campaign that features open and closed TV, along with a digital strategy and pieces in OOH (Out-of-Home) media, with the creation and development of the Gallery.
The idea behind this whole campaign is to show that everyone is at Mqui and all these people, famous or anonymous, have their favorite way of ordering that McDonalds. This time, we show it with Larissa who, in addition to being passionate about the brand, is also one of the most influential actresses of the moment. The film plays with this fame and passion of hers, showing the actress doing her Mquizice in an informal way and recognizing herself in the Mquizice of her fans. In addition, we seek to leverage the partnership between McDonalds and Ovomaltine, which has been a great success for years, concludes Guzera, the Gallery’s Creative Director.
