The action took place during the Festival Virada Salvador, with the participation of Claudia Leitte and a show of around 200 drones.
Brahma, in an action led by singer Claudia Leitte, used the moment of celebration of the new year during the Festival Virada Salvador to make an announcement: carnival will return to the streets in 2023.
After the countdown and fireworks that celebrated the arrival of the new year, Claudia Leitte invited everyone to look at the sky, which was taken over by a balloon with about 200 drones forming the phrase: J Carnaval em 2023. The revelry will return to the streets. Here’s to Brahma.
Brahma has always proposed to unite Brazilians through their passions and Carnival is one of the main ones. For this reason, nothing better than taking advantage of Virada para 2023 to officially declare the revelry season open, reminding everyone that after 3 years Carnival will return to the streets for good. It’s great that we will be able to overflow our Brazilianness and Brahmosity through the streets of Brazil again, explained Maurcio Landi, Brahma’s marketing director.