In addition to the Big, Camarote and Brother quotas, the program will also have the participation of other brands in extra actions; two brands are debuting
The BBB 23, which starts on the 16th, reached a historic number of sponsors for this edition. Americanas, Amstel, McDonald’s, Pantene, QuintoAndar and Seara were the advertisers that renewed the partnership.
Ademicon, Downy, Hypera Pharma and TikTok, which were present in shares and content actions at BBB 22, invested in sponsoring the reality show in 2023; j Pague Menos and Stone are newcomers to the list of sponsors.
Also according to the broadcaster, BBB 23 has also guaranteed the presence of other advertisers, through participation quotas and extra actions, among which are Ajinomoto, Braskem, Carrefour, Chevrolet, Chilli Beans, Claro, Coca-Cola, Doriana, Dove, Estácio, Nestl, Ticas Carol, Piraqu, Rexona, Riachuelo, Samsung, Spotify and Z Delivery.
The most expensive quota (R$ 105 million), is Big Ter Americanas, Seara and Stone, which replaced PicPay. Camarote (BRL 80.2 million) was acquired by Amstel, Pantene, Downy and TikTok. Finally, the Brother Quota (R$ 15.6 million) will go to Hypera, McDonald’s, QuintoAndar, Ademicon and PagueMenos.
Based on the list price of the three main quotas only, Globo should earn more than BRL 710 million with BBB 23.
At BBB 22, the shares were with Americanas, Avon and PicPay (Big), C&A, Amstel, P&G and Seara (Camarote) and Above, Engov, QuintoAndar and McDonald’s (Brother). Considering only the three quotas, this year’s edition will have 12 sponsors, one more than in 2022, when the reality had also broken a record.
Riachuelo will be one of the new advertisers on Big Brother Brasil. Inside the house, the brand will be stamped on activations such as Almoo do Anjo. At the end of last year, to PROPMARK, head of marketing Thais Castro said that participating in the BBB would be the starting point for the search for strengthening as a content platform that goes beyond fashion.
Amstel, sponsor for the third consecutive year, will be the official beer of Big Brother Brasil 2023. According to the brand, sponsorship of Globo’s reality show “continues to be an important communication front” to build its positioning and reinforce its “credentials”. of quality through entertainment’.
Another brand, Chevrolet will be, for the first time in the history of reality, with activations throughout the edition, as evidence of the leader. According to the multinational, participation in the BBB 23 it is being seen as an opportunity to keep Chevrolet connected with current affairs through a cross-platform strategy.
One of Chevrolet’s main innovations for next year is the launch of the Nova Montana, the brand’s medium-compact pickup truck to be produced in the country.
Ademicon returns to the BBB in 2023, where it will have three content actions and will also have media on different Globo TV channels, websites, social networks, among others. In 2022, the company was present at one of the tests of the leader of the program, in addition to having promoted merchandising actions in ‘Mais Voc’ and ‘de Casa’.
During its participation in the race, in April, according to the brand itself, Ademicon registered more than 3.4 million interactions on its social media Instagram, Twitter and Facebook and reached the fourth place of trending topics national Twitter.
Participation in one of the programs with the highest audience on free-to-air TV in the country aims to bring Ademicon to the homes of thousands of Brazilians, reinforcing the company’s business expansion, said CEO Tatiana Schuchovsky Reichmann.
(Credit: João Cotta/ Globo/Disclosure)
