Adilson Batista, marketing strategist who has managed the FreeC brand since 2015, will take over
Recently created by FreeBrands, the role of CMO aims to accelerate the expansion of the company, which owns the brands FreeC, Free Bite, among others. Adilson Batista, who has been at the head of FreeC since 2015 and who headed the Today agency, was chosen.
According to the company, FreeBrands is expected to grow 50% in 2023, with the expansion of the Beta, Free Bite and Kissu brands, in addition to the growth of the FreeC brand for regional markets in Brazil, sales in Latin American countries, in addition to states United and Canada.
I am very motivated with this new professional challenge. There’s a lot to do and it’s great. I will reconcile FreeBrands’ marketing management with the strategic leadership of my companies, focusing mainly on brand expansion at different levels and countries, said the new CMO.
For Renato Radomysler and Rafael Nasser, co-founding partners of FreeBrands, Adilson’s arrival in his new position is just an evolution of the work they have always done together.
Adilson has always been with us, whether while he had his agency, whether as a consultant or now as our CMO. He helped build the FreeC and FreeBrands brands and created the Free Wipes and Beta brands, Renato said.
