The brand renews its presence on reality and will be in several activations during the next season of the program, which starts on January 16
Doriana will be the official margarine of Big Brother Brasil 2023 for the second consecutive year.
The brand will be on the Rede Globo reality show in two versions: the traditional Doriana with salt and the new Doriana Plant Butter version.
According to Doriana’s Business director, Eduardo Bernstein, the brand will be on the program with the aim of dialoguing with different configurations and family formats.
“For this meeting, we will have communication designed for different audiences and tastes, reinforcing the versatility of use of Doriana, which serves from the beloved bread with margarine to the preparation of elaborate recipes. a contemporary margarine and for all uses, of the day to the special menu every day, explained Bernstein.
