Stella Martins respond to Andreia Abud, VP of media at the agency
WMcCann announced Stella Martins for the performance and digital head chair. With a degree in Production Engineering from the Federal Center for Technological Education (CEFET-RJ) and a postgraduate degree in Engineering from the Federal University of Rio de Janeiro (UFRJ), the executive has experience in ecommerce Americanas SA serving brands such as Americanas, Submarino and Shoptime.
As a senior marketing manager, he worked on the strategy of marketing channels with a focus on awareness and performance, monitoring KPIs and generating insights for the holding company.
Recently, he became senior marketing manager at Dotz, being responsible for the entire digital cross sell, redemption, digital wallet and marketplace strategy, leading squads in an agile model.
Under the leadership of Andreia Abud, VP of Media at WMcCann, Stella adds her expertise in e-commerce, B2C sales and Marketplace to the goal of leveraging sales and business results for WMcCann clients using performance data and strategy.
