The action, signed by the Gallery, some places selected by the companies received a Spotify Code that takes users to the playlists
Vivo launched a partnership with Spotify to bring music to people during the summer through an OOH action, designed by Galeria.
Some locations selected by the companies received a Spotify Code that, when scanned by cell phone cameras, takes the user to a playlist that contains songs that are popular on the platform.
We joined our 5G with the streaming audio platform in a partnership for people to enjoy the most listened to playlists on Spotify during the summer, said Marina Daineze, Brand and Communication director at Vivo.
To complement the action strategy, the playlists will be sponsored by Vivo within Spotify during the campaign period.
In addition to this project, the brand will also broadcast images with the signature Viva o Melhor do Vero Vivo 5G, created by the Africa agency, in other outdoor media outlets throughout the country.
