The campaign signed by StarMKT, produced by Paprika Filmes and with a media plan signed by BETC Havas
And then, let’s go true?. This is the invitation that Assa Atacadista is making to its customers in its first campaign of 2023. The action celebrates the arrival of summer and has as its concept Everything to do with your summer.
The campaign, signed by StarMKT and produced by Paprika Filmes, features films that make a transition between the variety of activities and products, packaged by a personalized jingle.
With a crossmedia format and a media plan made by BETC Havas, the first film, with an institutional focus and offerings, will be shown on open and closed TV, with 60 and 30 versions, along with insertions in print and online media, radio spots and activations in the subways of So Paulo (Carro-Assa Atacadista and S stations) and Salvador. The second film, which presents the verozar dictionary, will be shown on Youtube and on Assa’s social networks.
During the campaign period, the brand will also have a team of partner influencers who assume the mission of spreading the messages of Verozar, in the five regions of the country, talking directly with micro and small entrepreneurs and ( as) end customers in each region.
