Marca was with the agency since the beginning of last year
Tech and Soul and Kopenhagen announce that, by common agreement, they decided not to renew the contract for the provision of advertising services. The agency took over the brand account at the beginning of 2022, already with the development of the Easter campaign.
During this 12-month period, Tech and Soul was responsible for brand advertising, with full-service service and an omnichannel vision, responsibilities that included branding strategy, creative campaign planning and social media.
One of the campaigns carried out by Tech and Soul presented the concept ‘When it’s available, it’s branded’, launched in July last year. The action, specifically, showed how Kopenhagen products are present in the daily lives of Brazilians.
Before Tech and Soul, Kopenhagen had Artplan as its communication agency.
We thank Kopenhagen for the partnership and wish them luck in the next challenges. This century-old brand has established a deep emotional connection with Brazilian consumers over the decades and, for us, it was a pleasure to have been one of the agencies to collaborate with this construction, says Claudio Kalim, CEO of Tech and Soul.
