The play will follow the 2022 ad, which showed a man putting his trapped arm in a tube of Pringles while reaching for the last potato.
Pringles will be one of the advertising brands during the SuperBowl, the game that marks the final of the NFL, professional American football sports league in the United States. This will be the brand’s sixth consecutive year at the event.
The presence of Pringles at the game is part of the brand’s strategy to reinforce its presence in the sport and explore how American football fans are “stuck” during the game and see the snack as part of the celebrations.
The 30” ad will follow the 2022 ad, which showed a man putting his trapped arm in a tube of Pringles while reaching for the last potato. The character can’t take his hand off the tube and needs to adapt to the “new life”.
The film shows the viewer important moments in the character’s life until his death, when another young man has a Pringles bottle stuck in his hand during the wake. The play’s soundtrack is the song “Stuck on You”, sung by Lionel Ritchie.
For the past five years, Pringles has been a fan favorite and this year we’re looking forward to getting back to showing fans the age-old ‘Pringles dilemma’ of getting your hand ‘stuck’ in our iconic tin while reaching for the last crisp in the a dilemma; instead, a message that ‘it’s worth it’ to reach for every irresistible fry. The Big Game serves as a way for Pringles to connect with our snacking fans and build new ones, said Mauricio Jenkins, Pringles US Brand Leader.
