WMcCann, A-Lab and FreeBrands announced arrivals and promotions
The first week of the year registered movements in few agencies and advertisers. WMcCann, FreeBrands and Publicis Groupe were at the center of hiring and also firings. This is the case of CFO Guilherme Saccomani, who leaves Publicis after six years.
The executive, who has also worked at AlmapBBDO and Isobar, will continue his personal projects as a member of BRAngels, advisory board member and mentor to technology startups.
WMcCann started 2023 with a new performance and digital head. This is Stella Martins, a production engineer, with a postgraduate degree in Engineering from the Federal University of Rio de Janeiro. Previously, the executive worked at Americanas AS e-commerce, serving Americanas, Submarino and Shoptime.
From the Dreamers Group, A-LAB announced the promotions of Brbara Bufrem and Rafael Conde, who are now responsible, respectively, for VPs of strategy and creation. According to the agency, upon assuming the new position, both begin to lead the Always on content team, with Ita, Localiza, Uber, among others as clients.
At FreeBrands, Adilson Batista took over the recently created CMO position. The executive has been at the head of FreeC, one of the company’s brands, since 2015. I am very motivated with this new professional challenge. There’s a lot to do and that’s great. I will reconcile FreeBrands’ marketing management with the strategic leadership of my companies, focusing mainly on brand expansion at different levels and countries, said Batista.
