The agency’s first work, the ‘Don’t wait for the unforeseen’ campaign, debuts this Monday (9)
Greenz won the Liberty Seguros account, after winning a competition process with four agencies among the finalists. Now, Greenz will be responsible for supporting brand communication actions, both in advertising and in digital marketing.
As the first result of this partnership is Don’t wait for unforeseen circumstances, a campaign that premieres this Monday (9) on TV, in addition to having repercussions for social networks and digital media. The idea of the campaign, according to the agency, is to draw the public’s attention to the importance of home insurance.
“The campaign presents moments that we’ve all lived or know someone close to who has lived. The identification helps in the direct connection with the public and the humor comes as a visual lever for building the brand”, said Tiago Moralles, creative director of Greenz .
