WMcCann takes care of Sanofi’s communication

Agency will be responsible for campaigns and actions for Ducolax, Enterogermina and Allegra products

WMcCann is Sanofi’s communications agency, through its product unit. With that, the agency will be responsible for the campaigns and publicity actions of the Ducolax, Enterogermina and Allegra products.

The global IPG group, of which WMcCann is a part, already serves Sanofi’s Consumer Healthcare division in other countries.

We are very happy to have WMcCann as our strategic business partner, helping our brands to be more and more present in consumers’ daily lives by promoting self-care, said Marlia Zanoli, Consumer Healthcare marketing director at Sanofi.