With the creation of CDR+, the action was attended by hundreds of consumers of the brand
Cereser entered the Guinness World Records with the action that generated the “biggest virtual giveaway in the world”.
The campaign, created by CDR+, invited the public to join the world’s largest chain toast, with the aim of expanding the act of toasting with the brand to new occasions that go beyond traditional parties, such as New Year’s Eve.
By entering the Guinness World Records, we are presenting to the entire world the tradition of millions of Brazilians of toasting with Cereser, present in our lives since 1967, said Daniela Zanin, Marketing Manager at CRS Brands.
The campaign to summon the public and publicize the O Maior Brinde de Todos action consisted of a TV movie, merchandising action, website, digital strategy, pieces in OOH media, activations at points of sale and participation of digital influencers.
We wanted to show how Cereser has been present in the lives of Brazilians over all these years. The turn of the year moment was conducive to victory, as Cereser was able to toast and celebrate alongside its faithful consumers. completed Caio Aidar, CEO of CDR+.
The initiative’s record has already been ratified by the record book.
