The campaign, created by Jotacom, aims to show that the company has a better ritual to guarantee more opportunities
Duolingo presented its new campaign, entitled #AMelhorSimpatiaDoMundo, starring Mrcia Sensitiva.
The campaign, created by Jotacom, aims to show that Duolingo is the best ritual to ensure more opportunities for people to progress in their careers, earn more money, be successful in their studies, travel and find love.
In the video, Marcia talks about the predictions for the new year with her typical sarcastic humor and claims that to attract prosperity in 2023, the best sympathy is to study with the platform.
“We turned to the stars in this campaign to reinforce which is the best sympathy to learn or improve a language effectively. With this action, we prove that Duolingo is a brand that we have freedom to explore all our creative ‘hacks’ in the conception of ideas, emplacing contents differentiated and fun for yet another light and promising New Year’s Eve”, said Joo Passarinho Netto, partner vice-president of Creative Strategy at Jotacom.
In addition, the campaign’s message will be reinforced with the activation of mystical digital influencers, a live tarot reading on TikTok and even the participation of the company’s mascot, Duo, who will distribute an unusual lucky charm to its students on Avenida Paulista , in São Paulo.
“We know that New Year’s rituals are part of our country’s culture and are also present in many other places, but there is no guarantee of success. Counting on luck is always good, but to significantly increase the chances of prosperity in 2023, the Brazilians can use Duolingo to learn a language in a free, fun, motivating and efficient way, and thus take the first step to change their lives, added Analigia Martins, Duolingo’s marketing director in Brazil.