The Reclame platform now has the producer’s expertise and know-how
Known in the communication market as a whole, Roger Garcia takes over as head of new business at MyMamma Entertainment. With that, he ceases to be a partner in Santera. The Reclame platform, on the other hand, will have the producer’s production expertise and know-how.
Graduated in Advertising from Csper Lbero with an Executive MBA in Marketing from ESPM, Garcia has more than 20 years of experience in the market, founding partner of the Reclame platform (Multishow, Inspirad and Rdio Novabrasil FM).
Garcia’s mission, according to the producer, is to modernize its prospecting tools and strengthen relationships with agencies and advertisers. The idea is that the executive also acts in the search for new formats and content possibilities.
I intend to contribute with all my relationship, creative and business know-how, which I have built over 20 years of experience in the market, so that MyMama is even more recognized as one of the most creative and respected producers in the audiovisual and advertising market. “, said.
