With the aim of communicating the launch of Nescafé Dolce Gusto NEO, a complete system that unites a technological and sustainable machine with paper capsules, WMcCann, through its e-Commerce center for exclusive service to Dolce Gusto, has developed a strategy media to reach new audiences across multiple touchpoints.
Andreia Abud, VP of Media at WMcCann, explains:
“For the launch in Brazil, which was Nestlé’s first market to bring Dolce Gusto NEO, we designed a media strategy focused on awareness and performance. And to ensure assertiveness, we will activate the pieces on platforms such as Google, Meta, Pinterest, DOOH, Linkedin, CTV, OTT, among others, seeking to impact people who are interested in sustainability, technology and innovation – topics that connect with the purpose of launch.”
NEO is the result of five years of groundbreaking research. In addition to the intelligent machine, which connects to the cell phone, the perfection of the preparation and the quality of the drinks are unique differentials in the segment. “NEO arrives to honor the quality of Brazilian coffee, raising the delivery of the product to another level of flavor and experience with a focus on high quality, from cultivation to the final cup”, explains Rachel Muller, Vice President of Coffee and Beverages at Nestlé Brazil .
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The post Núcleo de E-Commerce da WMcCann signs media strategy for Nescafé Dolce Gusto NEO appeared first on ADNEWS.
