The campaign, created by MGNT Comunicação and produced by OTZI Filmes, features the term azulquimia
Tnica Antarctica launched its new campaign that invites people to discover new flavor combinations with the drink, entitled “Tnica Antarctica, the Blue of Discoveries”, and presents its new concept “azulquimia”.
The piece, created by MGNT Comunicação and produced by OTZI Filmes, features the song “The Alchemists are coming”, by Jorge Ben Jor, as the soundtrack but in an exclusive version for the campaign.
In the Azulquimia concept, we are inviting people to discover our alchemy, which portrays the magic of the balanced bitterness of Tnica Antarctica. Unique bitterness that expands the different possibilities of mixtures, whether in drinks or in friends circles; especially in the summer, a time of the year that brings together everything that Brazilians like: celebrating with loved ones, heat, the beach and good cold drinks. Azulquimia is an invitation to new mixtures and discoveries., said Camila Fischmann, marketing manager for Tnica Antarctica.
