The brand will continue to be present on game and training shirts, on signs and backdrops at the CT, at the Maracanã stadium and at interview venues.
Mercado Livre announced the renewal of its sponsorship of Flamengo football teams, both male and female.
During the two-year contract, the brand will continue to be present on the game and training shirts of the athletes and the technical commission of the Football Departments, as well as on signs and backdrops at the George Helal training center, at the club’s headquarters, in Gvea, at the Maracanã stadium and at other places where athletes, coaching staff and directors are interviewed. The agreement also provides for e-commerce communication on social networks and on the main page of the Club’s official website.
Sponsorship renewal celebrates a winning union. And this time, including in a single contract the women’s and men’s teams of Flamengo’s professional team. During these two years, we have strengthened our relationship by uniting two strengths: the innovative DNA of Mercado Livre, the biggest crowd in the world, bringing positive actions to promote sport. We will continue to advance even further in the relationship with this public and find synergies with the ever closer approach to Mercado Livre, said Thais Nicolau, director of branding at Mercado Livre in Latin America.
Flamengo is getting ready to compete in the Club World Cup, with games to be played in Morocco between the 1st and 11th of February. To support the fans, Flamengo launched a commemorative shirt for the championship, this Thursday (12), with exclusive sale on the Free Market for seven days.
We are very happy with the renewal of this contract. Mercado Livre goes far beyond a brand on our mantle. It is one of the greatest success stories in our Marketing and represents a lot of what Flamengo wants in terms of digital presence, commercial partnership and brand positioning”, added Gustavo Oliveira, Vice President of Communication and Marketing at Flamengo.
