YouTubers are finding that some of their older content is being restricted and/or demonetized due to the platform’s newly implemented advertising and content rules. Some video creators are protesting the changes and even considering leaving the site.
According to Eurogamer, YouTube introduced a new advertising policy in November 2022, placing more restrictions and demonetizing certain videos with violence or profanity. Of course, any kind of real-world violence is subject to demonetization or removal depending on the exact content, but apparently this new policy also introduces restrictions on violence in video games.
Basically, if a video features profanity or bloody violence within the first eight seconds of the video, it is not eligible for ad revenue. Also, most swear words are now treated equally, meaning that the vast majority of harsh words, from “shit” to “shit”, have the same “level” of profane in the eyes of the algorithm. The only exceptions are “hell” and “damn”, which can be used freely. This is a contract with the previous policy, which ranked different profane words on a scale from mild to extreme.
As a result of these new policies, game-focused channels with large audiences that need their monthly revenue are no longer able to receive money from older videos. While the new monetization-related changes were outlined, the fact that videos were flagged regardless of release date was news to many creators.
Gaming YouTuber Daniel Cordren of RTGame contacted YouTube support for assistance, but found that this resulted in more videos being restricted, often without clarification. Other creators also criticized YouTube for the lack of clear communication. So far, the platform has not officially commented on the controversy.
This article is a translation of the writing by Grace Benfell to the website GameSpot.
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