The campaign, created by David, will be aired nationally on free-to-air TV channels and will have a presence on social networks.
Burger King announces its new campaign, entitled Quem Você na Famlia BK, which features a series of videos inspired by different compositions of groups such as mystics, marombas and drag queens, for example.
The campaign, created by David, presents the BK Family from an perspective that demonstrates the plurality of the brand’s portfolio through the different compositions of groups and families that star in the play.
This campaign is a tribute to the various types of families, with their pluralities, tastes and, also, different palates. After all, at BK, everyone is welcome. Burger King’s BK Family reinforces the sandwich’s connection with each consumer and highlights our variety of products beyond the iconic and much loved Whopper, said Juliana Cury, vice president of marketing and sales at ZAMP, Burger King’s master franchisee and POPEYES in the country.
The campaign will run nationally on free-to-air TV channels and will have a presence on social networks and support with influencers and OOH.
