The action, created by Ampla, was carried out with the objective of recognizing the affection and engagement of the brand’s consumers
Pit decided to honor its fans with the “Trofu Pituzeiros do Ano”, created by Ampla.
The purpose of the action is to recognize the affection and engagement of consumers who spontaneously interacted and publicized the brand throughout 2022.
After the success we had in content that was worked on at the end of 2021, which reached more than 3,000 comments organically and hundreds of shares, we decided to embark on the game for good and create this ‘homage’ to this loyal and participatory audience. in the actions of the brand. More than an award, the idea is a great reason to review with Pit, said Manuel Cavalcanti, Ampla’s CCO.
The brand’s award was divided into three categories: Esse Dia Foi Resenha!, which awarded the best photo or video, individual or group, enjoying a party or moment with the drink; Little Couple Review that awarded the best couple/wedding photo in which Pit appears or the wedding theme and Estilo Pra Quem Tem, for the best photo with Pit clothing item (caps, shirts, shorts, among other items).
Pit is, today, one of the biggest LoveBrands in the country. We have a consumer who not only appreciates the drink, but who is a brand ambassador, a pituzereiro. Nothing fairer than recognizing him for that and in a national review, completed Maria Eduarda Ferrer, Marketing manager at Pit.
