Duoling and actress Susana Vieira teamed up to help the Brazilian fulfill at least one of his promises for the new year. Developed by Jotacom, #EsseAnoVaiComDuolingo plays with some characteristics of the actress, who promised to be more patient with those starting in the profession.
But as she fails, one of her promises is guaranteed to be fulfilled: learning a language.
In addition to the actress, Viih Tube also participates in the campaign in which she pledged to learn Spanish on the app.
In addition, trucks with messages of encouragement will circulate around the city of São Paulo near places that refer to typical New Year’s resolutions, such as gyms, banks, restaurants and bars.
The motto is “Every promise is easy to make, but to fulfill…only Duolingo”.
Datasheet:
Agency: Jotacom
CEO: Jurgis Figueiredo
Creative Execution VP: Fabio Mello
VP of Creative Strategy: João Passarinho Netto
Creation: Luiz Barrella, Eder Geraldino, Fellipe Camarossi, Ricardo Sforza, Brunno Maceno
Content coordination: Brunno Maceno
Content Manager: Mariana Teixeira
Brandformance Media: Flavio Pereira
Interaction Coordination: Gustavo Barbosa
Social Data Coordination: Eduardo Cecílio
Head of Projects: Mariane Cunha
Project Assistant: Daniela Casiuch
Service: Rayra Fraga
Production: Luis Porto
Production: Bianca Cordeiro
Offline Media: Guilherme Monteagudo
Customer Approval: Analigia Martins, James Kuczynski, Manu Orssaud
Photography: Livia Wu
