The change came in line with the need to update the company’s identity and standardize its communication.
Farmacutica MedQumica presented its rebranding to the market. The brand’s new moment is part of the changes implemented by Alexandre França, CEO of the pharmaceutical company two years ago.
According to the company, the change came in response to the need to update the company’s identity and standardize its communication.
The new logo adopted a modern and clean design, with a simple and direct message, with the objective of renewing the company and making it more accessible and known. The brand now has elements that are part of the company’s daily life (solid and liquid substances) forming a heart. In addition, it is also possible to see the letter M, in the symbol, further strengthening the brand concept.
The change seeks to meet the expectations of those who make Lupine/MedQumica. That is why our communication with employees is a priority and we need to generate a sense of belonging in everyone who works in the company. We want to enhance the company’s diversity, Brazilian character and humanization. For this, new visual codes are an important tool for the perception of something that has evolved, with a new proposal and positioning, said Massillon Arajo, commercial and marketing director of the company.
