The debut of the sponsorship will take place on January 21st during the first round of the CBLOL split
LG Electronics announced its sponsorship with Fluxo, an esports team founded by Nobru and Cerol in 2021.
The partnership takes place through the Ultragear line of monitors, of the newly founded League of Legends team, during the CBLOL 2023 championship. In addition to the tournament, the brand will also sponsor the academy and trainee teams of the Fluxo modality. The debut of the sponsorship will take place on January 21st during the first round of the CBLOL split.
Partnering with a hugely prestigious company like LG is a very important step for us and reinforces our commitment to League of Legends teams. We want to debut with the right foot in the championship and having this weight support motivates us even more to run in search of great results, said Jeferson Ges, director of Fluxo.
During the Brasil Game Show 2022, 3C Gaming was responsible for the creation of the Fluxo by LG stand, where visitors could discover the exclusive monitors for gamers from the UltraGear and UltraWide family, in addition to having meetings with Nobru, Cerol, Bak and Paulinho O Crazy.
As those responsible for this agreement with LG, it is extremely gratifying to see that what was started at BGS 2022 continues to bear fruit for both sides and has the potential to generate even more. They are two brands that are a reference in their respective markets and that can greatly benefit from each other’s expertise to develop actions and solutions for the gamer community, said Allan Fernandes, CBO of 3C Gaming, the agency responsible for the operation of the Fluxo Esports team. .
The partnership reinforces LG’s commitment to the gamer market, which has already sponsored other esports teams in the past, in addition to fostering the development of new talents for the gamer community and for the growth of esports in Brazil.
“We are very happy to sign this partnership with Fluxo. We had the opportunity to be with them during the BGS, reinforcing our strategy to democratize access to esports in Brazil. , said Leonardo Almeida, senior manager of IT and B2B at LG Brasil , being a supporter of Fluxo to bring technology and innovation to the gamer public.
