The beginning of the year does not refer only to new beginnings, but also to the moment when a good part of the public accompanies the brothers e sisters from ‘Big Brother Brasil’. And this year, the segment “Coffee with Eliminated”, from the program ‘Mais Você’, which talks with the person eliminated from the week of the reality show, will feature the participation of seasoning leading brand in the category of powdered broths and ready-to-eat seasonings Ajinomoto do Brazilwhich will also promote activation inside the house.
In the action coordinated by the Dentsu Creative agency, the brand will accompany the presenter Ana Maria Braga in conducting the segment “Café com Eliminado” throughout the program’s airing period, and will be present in one of the tests of “Bate-Volta” of the reality show.
Francieli Moraes, Sazón’s marketing manager, points out:
“In addition to this action, other activations will be carried out during the ‘Mais Você’ program. The activities will present the lines of the Sazón family, both within the ‘BBB’ and in the ‘Mais Você’ program. The dynamics with Ana Maria will have games and recipes with our products.”
breakfast with seasoning: games and special activities
In addition to the classic conversation with the eliminated of the week on Big Brother, the painting presented by Ana Maria Braga. To give more “spice” to the chat and make the conversation with the participant about his time at the house, Sazon will play games during the frame. Check out Francieli’s words about the action:
“We are very excited to be on two of the most visible and engaging programs on Brazilian television. This is a great opportunity to expose the brand’s main messages and strengthen the relationship with the public. Sazón is a brand that renews itself every year, follows consumer trends and always seeks to be close to its consumers. For this reason, Sazón was elected the most remembered brand of ready-to-eat seasonings by the Folha Top Of Mind Award – 2022.”
The creative director of Dentsu Creative, Tatiana Pereira, adds:
“In 2023, we will continue to spread Sazón’s love in two programs that Brazilians love – and that also spice up the days and conversations of family and friends. In addition to showing, in an exciting way, the diversity and ‘deliciousness’ of our products in the BBB ‘Bate-Volta’ test, saving a sister or brother from the wall with lots of Sazón love, we will also have chats and recipes full of flavor in ‘Café com Eliminado’ in Mais Você. And, of course, always with full use of food and respect for people”.
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