Producers, advertisers and agencies hired in this second week of 2023
The producer segment was the highlight of the second week of the year on the market. The reason: the arrival of Roger Garcia MyMama, where he assumed the position of head of new business. With that, he left the corporate structure of Santera.
According to the producer, the executive will have the task of looking for new formats and content possibilities.
Already Dentsuthe news was the promotion of Alcides DLima Director of Conversations and Content Design. Cidones, as he is known by the team, has been with the agency for almost two years, working on the content strategy for brands and projects.
In this position, according to the agency, he will have more autonomy to bring horizontal creativity to the center of all the work he leads. “This is an incredible opportunity to continue my work, now from a different chair, respecting the legacy of other administrations,” she said.
Graduated in Social Communication from Faculdade Casper Lbero, before joining the Dentsu Creative team, Alcides already worked at Fbiz and Ogilvy. He is also on the list of authors of the book “Relatos Selvagens da Comunicação – Vol. 1”, released in 2022 and which brings the experiences and mishaps of several professionals in the segment throughout their careers.
Four managers at Druid
Druid Creative Gaming announced this week the expansion of the planning, projects and influencer marketing departments with the arrival of four professionals.
To the area of Influence arrive Flvia Guitarrara (ex-MField) e Bruna Fairbanks (ex-ExitLag), as manager influencer. Flavia advertising and Branded Entertainment & Content. Bruna Fairbanks, in turn, has extensive experience in agencies, producers and organizations of games and eSports.
Vincius Ferrari e Guilherme Oliveira are the new project and planning managers, respectively. Vincius Ferrari came from paiN Gaming and has experiences in advertising agency, technology startup, digital events and audiovisual production. Guilherme Oliveira (former Allianz Parque) works with content planning for brands, special projects for industry, sports and entertainment.
New President of LG Electronics
Daniel Song the new president of LG Electronics for operations in Brazil. The announcement was made during CES 2023, which took place in the city of Las Vegas (USA).
Daniel Song, who has been with the company for over 28 years, was until then the president of LG Electronics Mexico. The executive worked in Brazil between 2007 and 2010 as audio product director, and from 2013 to 2014 as product vice president and leader of the TV and audio areas.
Lder de Squad
A OMZ presented Deborah Startari as the new leader of the digital squad, who arrives to strengthen the team. He has worked at Editora Globo, Honda and agencies such as Jssi, Cadastra, Hubify and UM.
One of my main missions in this new position is to ensure the unity of the strategy and evolution of the account’s digital maturity, through the coordination of internal teams together with alignment with the client, he said.
Changes to Entravision
A Entravision communicated that Mark Chaves the company’s new country manager. The movement is accompanied by the redefinition of the strategy for operating in the country. Chaves was director of regional markets and is now taking over from Rodrigo Tigre after 11 years at the company. He will report to Pablo Tisera, Managing Partner of Audio, Justmob & Programmatic at Entravision.
Board of the Media Group
O Media Group hired Jossie Medcalf, a journalist who takes over the editorial board of the conglomerate. The new member will be responsible for the editorial line of all platforms: magazines, social networks, podcasts, among other content.
