With Circuito Digital installed in the capital of Ceará, the OOH company marks the beginning of the expansion of its media coverage for the Northeast market
OOH media company, PAD started this week its operation in Fortaleza (CE). The arrival in the capital of Ceará marks the beginning of the company’s business in the Northeast, part of the expansion plan that should guarantee the presence of its assets in more cities in the region by the end of 2023.
According to Felipe Davis, CEO of PAD, Fortaleza is among the top ten out of home markets in Brazil. With this, the initiative accompanies the company’s goal of offering broad and robust coverage to national customers, in addition to generating new opportunities for local brands.
The Northeast is an extremely relevant market for communication, and Fortaleza is undoubtedly one of the main exponents of the region. We arrived in an extremely strategic way, with state-of-the-art digital panels and large formats, installed in noble areas with intense circulation of people, which will certainly guarantee an enormous positive impact for the market and also for citizens, points out Davis.
Under the Urban Media concept, PAD is currently in more than 40 cities across Brazil, with emphasis on capitals such as Rio de Janeiro, Belo Horizonte and Porto Alegre.
