Brand objective to draw attention to the importance of mental health through sport
Sanofi’s generics brand, Medley, announced this Monday (16) that it will support the Brazilian Olympic Committee (COB) until the Paris 2024 Olympic Games. Consequently, the brand’s investment in communication should increase by 50% this year.
According to Sanofi, among the novelties is the sponsorship of Olympic athletes, who will join the team of celebrities, such as Rodrigo Hilbert, to democratize access to medication.
In addition, the brand will also have a team of COB health professionals, who will make the connection between sport, mind and other topics related to integral health. The communication plan between Medley and COB starts this January.
Medley wants to take advantage of the emotion and engagement that sport awakens in everyone to talk about the importance of taking care of mental health. We want to bring the theme in a light and inspiring way, truly connecting with people, said Fernando Sampaio, president of Sanofi in Brazil.
(Bryan Turner on Unsplash)
