Developed by BETC Havas, campaign starring Marcos Mion tells the news
TIM’s fixed broadband, TIM Live has repositioned itself in the market and is now called TIM UltraFibra. The name change, informed the company, aims to bring the service closer to consumers.
As part of the process, BETC Havas, brand agency, conducted research to understand the UltraFibra landscape — brand awareness and potential new names.
During the research it was identified that the name TIM Live was not very recognized and a name that brought it closer to the category would be more relevant. It was from there that the opportunity to rebrand the product was identified.
And to mark the new phase of TIM UltraFibra, the operator launched the campaign ‘Sua Casa Ultra’, starring Marcos Mion. In the film, the presenter is in an armchair that turns into a roller coaster seat and enters an ultra-speed tunnel thanks to TIM UltraFibra.
his first campaign for a company product after a series of institutional initiatives focused on our mobile network. We think it has the face of TIM UltraFibra, due to its innovation, entertainment and strong relationship with the young public”, said Ana Paula Castello Branco, director of communication and brand at TIM.
