Alongside Corinthians, Brahma begins to write a new chapter in its rich history as one of the main supporters of Brazilian football. And if every start of the season is full of news, the brand brings one more and will be Timão’s sponsor for the next two years. With the agreement, the No. 1 beer of the most beloved sport in the country strengthens its presence in the sport even more, taking all Brahmosity to the lawns and praising its history alongside Alvinegro do Parque São Jorge.
With the partnership, Corinthians and Brahma plan to create a series of activations that should involve, for example, the Zé Delivery app – in addition to bringing unique experiences to Timão fans, either at the stadium or mainly at home. Among other activations, the Zé Delivery app will print Alvinegro’s training shirts. The partnership also has several actions directed to social networks, aiming at an increasingly closer dialogue with the Bando de Loucos.
Lucas Lobão, São Paulo regional marketing manager, celebrates:
“Brahma wants to strengthen the link between Brazilians and their greatest passion, which is soccer. And it is with great satisfaction that we begin a new stage in this relationship with Corinthians. Let’s get closer to the fans and value the club’s passion and gigantic history. Being a part of it fills us with pride!”
Thais Azevedo, Marketing Director at Zé Delivery, says:
“Where there is football, there is Zé Delivery, because we are passionate about the most popular sport in the world. And this partnership reinforces our commitment to be present at the best times, especially with one of the most passionate fans in the country, which is Timão, always with a cold drink, fast and at a very low price. After all, if it’s football, Zé Delivery delivers everything to enjoy with the crowd.”
Jose Colagrossi, Superintendent of Marketing, Communication and Innovation at Corinthians, comments:
“Corinthians seeks to form partnerships that reflect the greatness of our club and bring benefits to our immense fans. In this way, we are very happy to resume our successful partnership with Brahma.”
And to mark this new partnership moment, Brahma will also bring an extra experience to the fans at Neo Química Arena, with an exclusive box full of Brahmosidade for Fiel.
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