The International Day of Laughter took place last Wednesday, the 18th. Such an important date, even in the month in which we celebrate White January, focused on mental health, could not go unnoticed. Research shows that having a good laugh can be good for your health, relieving stress and lowering your risk of illnesses like depression.
With that in mind, Adnews decided to take advantage of such a curious date to remember some funny campaigns, whether they are recent or those that marked the era for their creativity and unusual way.
Check out some funny campaigns worth remembering:
Nissan – Cursed Ponies
Why not start with a classic? Nissan’s Cursed Ponies campaign was epoch-making and made a lot of people laugh when it was launched. Made to promote its new model of car, the brand took jabs at the competition by insinuating that rival cars had ponies and not horses.
Head and Shoulders – Joel Santana fala Poroinglês
In one of its most creative campaigns, Head and Shoulders enlisted football coach Joel Santana to star in a special video. At the time, the coach was on a high, especially after a video in which he struggled to speak English in an interview. Taking advantage of the moment, the brand could not fail to record a humorous video.
Arcor – Stupid Little Turtle
In a campaign that also left a mark on many people, Arcor publicized the Tortuguitas in a very creative way. In the video, two Tortuguitas talk about what they are made of (of course chocolate), until they reach an even more unexpected ending.
Pepsi – Lemon Twist
Another classic campaign when it comes to laughing. Winner of several awards, Pepsi innovated by introducing its new soft drink: Pepsi Twist Lemon. In the video, two lemons made by computer graphics have a funny conversation about the brand’s new drink, which would have as one of the ingredients on the occasion, the sister of one of the two characters.
Vivo – Felipão and Ruivo
Ruivo was one of Vivo’s most used advertisements in the last decade. The character appeared in several funny and unusual campaigns, with several celebrities. In one of these, he acts alongside Felipão, the national team coach at the time, in a video made to take advantage of the momentum of the World Cup to come.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post TopPubli: 5 funny campaigns worth remembering appeared first on ADNEWS.
