The campaign, created in partnership with Ogilvy Brasil, had Modernista production as a partner in the project and aims to encourage donations
To celebrate its 20th anniversary, the NGO Agent Cidado launched a campaign entitled “Agente Cidado: For more than 20 years we have been taking better care of you”, which aims to remind people of the bond between donor and beneficiary.
The film, created in partnership with Ogilvy Brasil, featured the production of Modernista as a partner in the project whose main message is to show that without help the daily lives of many people would be incomplete. The message was portrayed through a QR Code positioned in the center of the image during the entire duration of the film.
In recent years, QRCode has become a facilitator in the live, on the menu, in advertising… The difference is that, in this campaign, we transformed this resource into a symbol, replacing what was missing in the scene with an opportunity to donate. In addition to facilitating the process of donating and being able to share the main message with everyone who is: donation, said Paulo Salles, Creative Director at Ogilvy Brasil.
The film will be aired on free-to-air TV and the campaign will be amplified on social networks, adapting it to digital.
We are very happy with the result of this campaign, one of our main focuses is to facilitate donations from the public and make clear the reality of those who need support. With this film, we fulfilled these two objectives, said Juliana Proena Moraes.
