Last Tuesday night, January 24th, the Brasil Criativo Award ceremony took place at the Centro Cultural São Paulo. The fourth edition of the award, which is the main recognition of the Brazilian creative economy, celebrates people and projects in areas such as urban art, audiovisual, content creation, creative leadership, music, gastronomy, fashion, among others.
Lucas Foster, creator and curator of the event, says:
“The creative capacity of Brazilians is something extraordinary, which deserves to be explored and encouraged more and more. In this edition, we saw an incredible diversity of projects, in addition to the ability and willingness to undertake and create something unique and socially relevant.”
With concerts by the Bloco Afro IIu Oba de Min and by the singer, actress and indigenous activist Kaê Guajarara, the event also kicked off pre-Carnival actions in the capital of São Paulo.
The Brasil Criativo Award is organized by Elo 3 and the World Creativity Organization, with a presentation by 3M, sponsored by SEBRAE, support from the Municipal Secretary of Culture, Municipal Secretary of Economic Development, Work of São Paulo, Unesco, Progen, National Forum of Culture and institutional partnership of CriaBrasilis.
Luiz Serafim, Head of Brand & Communication and Innovation Leader at 3M, points out:
“The Brasil Criativo Award is one of the main incentives for the Brazilian creative economy, which is so important for the country’s economic and social development. This is an initiative that values people and projects based on the richness and diversity of Brazilian culture to generate innovation.”
Check below the complete list of the winners of the 2023 Brasil Criativo Award:
Architecture
Jewish Museum of São Paulo – São Paulo, SP
Project that promotes the safeguarding and educational use of cultural heritage represented by the Beth El temple, the first major synagogue of the city’s Jewish community.
(Know more)
Urban art
Concrete Festival – Fortaleza, CE
International urban art festival, with events and interventions aimed at the most diverse audiences in society.
(Know more)
Craftsmanship
Wonderful World of Artistic Embroidery – Conselheiro Lafaiete, MG
Founder and director of Ponto de Cultura AMAR, embroiderer Maria Augusta Carvalho de Queiroz, 89, teaches free embroidery courses. Together with her students, she produces collections inspired by places in Minas Gerais.
(Know more)
Audiovisual
Ava Amazônia – Belém, PA
The 1st International Indigenous Film Festival of the Amazon promotes indigenous audiovisual production and training through an unprecedented space for research, dialogue, connection and development.
(Know more)
content creators
Black Guide – Guilherme Soares Dias – São Paulo, SP
Content hub that encourages more people to travel and learn about black history and culture.
(Know more)
Design
Look at VoteMude – Natal, RN
Campaign created by Politize! to inform, educate and empower the Brazilian population about the elections and what they mean for the strengthening of democracy and the future of Brazil.
(Know more)
Game
Don’t Touch Me Your Boboca – Teresópolis, RJ
A board game that teaches sex education in a playful way, with information about body parts, limits and how to seek help in cases of abuse or sexual violence.
(Know more)
Gastronomy
Coconut Flavor / Sustainable Eco Industry – Parnamirim, RN
A sustainable mobile factory, which uses (clean) solar energy in its food production and seeks to reuse waste with a high environmental impact.
(Know more)
Moda
Brand Foz – São Paulo, SP
Fashion brand that focuses on traditional craftsmanship, with permanent production with four production groups in Alagoas, among specific projects that bring income and technical training to the artisans.
(Know more)
Music
Scrap Radio – Mogi Mirim, SP
Project that encourages creative work linked to musical crafts, in different social classes and age groups, especially in public social and cultural organizations and civil society.
(Know more)
Advertising
Bamboo Stock – Sao Paulo, SP
Video bank that aims to represent the diversity of the Brazilian people, in addition to training new audiovisual professionals by sharing knowledge free of charge.
(Know more)
Technology
Smart Tour Brazil – Florianópolis, SC
Technological innovation project, social, cultural and digital inclusion, helping the tourist and economic sector of cities, making heritage accessible, with new ways of experiencing and expanding knowledge about it.
(Know more)
Creative Leadership
Anderson Bosh – Campo Grande, MS
Creator of a fashion and design movement, which culminated in the 1st Authorial Fashion Week of Mato Grosso do Sul, which entered the state’s cultural calendar.
(Know more)
Creative Communities
Olodum Theater Band – Salvador, BA
The collective Bando de Teatro Olodum fulfills the important role of disseminating the art production of black culture, organizing events, festivals and Black Performance Forums.
(Know more)
Creative Territories
Porto Alegre Creative District – Porto Alegre, RS
Project that promotes and economically supports artists and economic entrepreneurs, valuing and defending historical heritage, memory and environmental heritage.
(Know more)
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