The company will work together with the institution to create Priceless campaigns, promotions, activations and experiences for cardholders.
Mastercard announced the renewal of its sponsorship contract with Conmebol Libertadores until 2026. Now, the contract will refer not only to the men’s championship, but also to Conmebol Libertadores Feminina.
As the official sponsor in the financial services and payment services category of the competition, the company will work together with Conmebol to create campaigns, customer promotions, activations and Priceless experiences for cardholders.
For Mastercard, football is a passion that knows no borders and that unites people beyond their differences and geographies. Conmebol’s support is consistent with Mastercard’s commitment to connecting people with their passions, from the emotion of the goal to the joy of the occasion of a match, said Roberto Ramrez Laverde, Senior Vice President of Marketing and Communications at Mastercard for Latin America and the Caribbean.
The sponsorship of the women’s championship joins that of Conmebol Copa América, Conmebol Copa América Feminina and strengthens the institution’s work of developing the sport in all categories, in addition to reinforcing the campaign “Football Football: no matter who plays, we all feel the same passion”.
In the case of Mastercard, the contract is part of the company’s commitment to support football in the region and women in different areas and stages of life, as well as equality in sport. The deal is also in line with the brand’s purpose of connecting people with priceless possibilities.
Conmebol values the support of a global company like Mastercard for two of its most important tournaments, Conmebol Libertadores and Conmebol Libertadores Feminina. This association is the result of the vision that Conmebol has in common with this prestigious company about the importance of promoting South American football and providing fans around the world with a unique experience, added Alejandro Domnguez, President of Conmebol.
