Inspired by the ‘Have a Break. Have a KitKat’, takes advantage of the Black Friday period for an action that encourages good-humored conversations about impulse consumption on social networks.
The campaign is conceived by Content Studio Nestlé and Ogilvy Brasil agency and began on November 25th, on the eve of Black Friday, with the brand bringing provocations on social networks.
In the videos, the brand presented the most ridiculous and absurd possibilities of impulse purchases. The idea was to encourage people to share their narratives using the #breakfriday hashtag.
After Black Friday, the brand surprised some followers and influencers such as Gustavo Tubarão, MC Soffia, Fernanda Concon, Nicole Director and Lucas Guedes with a basket of KitKat. The reactions of influencers and consumers were registered and shared on the brand’s social networks.
Datasheet:
Content Studio Nestlé
Content Studio Manager: Rafael Guaranha
Social Coordinator: Mariana Villela
Intern: Rafael Silva
Brand Manager: Patrícia Nakamuta
Marketing Specialist: Gabriela Varela
Corporate Communication Coordinator: Felipe Custódio
Director of Operations: Indra Sestini
Content Studio Manager: Patrícia Barbosa
Content Strategy Manager: Nancy Silva
Community Lead: Caroline Stecchi
Content Strategist: Jéssica Severo
Community Manager: Fernando Rodrigues
Community Manager: Thais Araújo
Community Manager: Ingrid Marques
Liquid Designer: Catherine Nuna
Liquid Designer: Be Madeiros
Copywriter: Thiago Nori
Monitoring Specialist: Gustavo Arakawa
Creation
Creative Director: Leo Yamashiro Saito
Creative Director: Valeria Desideri
Image
Executive producer: Douglas Monteiro
Production and Service Coordinator: Renata Franciscone
Producer: Leonardo Quintas
Videomaker: Diego Aragão
audio
Sound producer: Liquo
Service: Carolina Vadasz
Executive Sound Production: Felipe Engel
Mixing and Finishing: Liquo Audio
RTV
Producer: Jacqueline Christine
