Meta reveals finalists for the inaugural Meta Video Awards, which highlight the best uses of video on their platforms. The jury was made up of professionals from Brazil, Argentina and Mexico, and evaluated the works between November 2022 and January 2023.
The award will offer special recognition to the best videos in Latin America, taking place for the first time in Argentina, Brazil and Mexico. The award ceremony will take place in March of this year.
Works published in any Meta channel between June 1, 2021 and June 30, 2022, in whole or in part, compete for this edition.
Among the awarded winners in any of the three categories, the jury will choose the Grand Meta Award, a special recognition to the campaign that most generated business results using Meta video solutions with an innovative strategy and that is a source of inspiration and influence for the entire industry.
The evaluation was made according to predefined criteria:
Category: Full funnel strategy with video
● Quality of the creative idea
● Effectiveness of strategic approach and integration of video format selection
● Execution and results measured by KPIs, brand awareness, consideration and action
Category: Creativity in video
● Quality of the creative idea
● Strategy execution
● Business, performance and brand results
Category: Diversity, equality and inclusion
● Quality of the creative idea
● Strategy execution
● Performance and brand results
The Meta Video Awards panel of judges has 36 members and is composed of professionals from Argentina, Mexico and Brazil, with vast and varied professional experience.
Laura Chiavone, Director and Head of Agencies at Meta and judge in Brazil, says: “We are very happy with the Meta Video Awards and celebrate the creativity of brands and creators who never cease to surprise us every day”. Fred Battaglia, another Brazilian judge, states that “We are in an era of scarcity of attention and in this context creativity is everything! It is the only way to gain relevance with our potential consumers and create a connection with them”. Marketing Director at Stellantins South America, Battaglia also says that the Meta Video Awards come to celebrate the achievements of the communication industry, reward the talent present in the market and encourage the production of quality content, which entertains and at the same time promotes growth of business.
The competing works are original, written and sent by the participants with the consent of the advertising brand. Creators are linked to a company, brand or agency.
All entries are on the Meta Video Awards main website:
See below the shortlist of cases in each of the categories:
See below the shortlist of cases in each of the categories:
Category: Creativity in video
Company: AMBEV
Product: Brahma
Campaign: Creamy Hair
Agency: Africa
*
Company: AMBEV
Product: SCHOOL
Campaign: Bobbin
Agency: GUT
*
Company: Bayer
Product: Aspirin
Campaign: The Tiny Pocket
Agency: AlmapBBDO
*
Company: Bahia Houses
Product: CB Streamer
Campaign: CB Streamer
Agency: 3C Gaming
*
Company: Diageo
Product: Johnnie Walker
Campaign: The Beach Walker Project
Agency: AlmapBBDO
*
Company: Electrolux
Product: brand and washing machine
Campaign: Clothing Does Not Have an Expiration Date
Agency: DPZ
*
Company: Heineken
Product: FINGER
Campaign: FYS Less Marketing
Agency: AlmapBBDO
*
Company: Liberty Seguros
Product: Liberty Seguros
Campaign: Futurizing with Márcia Sensitiva
Agency: FCB Brazil
*
Company: Free market
Product: Free market
Campaign: Goal #335
Agency: GUT
*
Company: Market Payment
Product: Market Payment
Campaign: My PIX
Agency: GUT
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Company: Mondelez
Product: BIS
Campaign: A-BIS-tinence at Hawkings
Agency: David
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Company: Mondelez
Product: Trident Max
Campaign: Trident Max – Mascoach
Agency: Leo Burnett Tailor Made
*
Company: Nature
Product: Chronos
Campaign: A compliment that starts with ‘but’ is not a compliment
Agency: Africa
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Company: Nestlé
Product: Kit Kat
Campaign: Let´s Rock The Break
Agency: GUT
*
Company: Nissin Foods
Product: Nissin Lámen
Campaign: Our Flavor
Agency: Dentsu Creative
*
Company: PepsiCo
Product: Elma Chips / Dorito
Campaign: Doritos x Acme
Agency: AlmapBBDO
*
Company: Prime Video
Product: Brazil’s Cup
Campaign: The Copa do Brasil on Prime Video
Agency: VOA
*
Company: FifthWalk
Product: FifthWalk
Campaign: stories to live
Agency: GUT
*
Company: TIM
Product: TIM
Campaign: Fight Against Prejudice
Agency: BETC Havas Sao Paulo
*
Company: Volkswagen
Product: Volkswagen
Campaign: TSI Cup
Agency: AlmapBBDO
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Company: Whirlpool Corporation
Product: Brastemp
Campaign: Total Division of Tasks
Agency: FCB Brazil
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Category: Full funnel strategy with video
Company: Bayer
Product: Aspirin
Campaign: The Tiny Pocket
Agency: AlmapBBDO
*
Company: Diageo
Product: Johnnie Walker
Campaign: The Beach Walker Project
Agency: AlmapBBDO
*
Company: Electrolux
Product: brand and washing machine
Campaign: Clothing Does Not Have an Expiration Date
Agency: DPZ
*
Company: Gym session
Product: Gym session
Campaign: Gympass | Creativity + Performance
Agency: Rocky.Monks
*
Company: Heineken
Product: FINGER
Campaign: FYS Less Marketing
Agency: AlmapBBDO
*
Company: La Roche-Posay
Product: Glycolic HÁ
Campaign: Seruns Influencers Boost
Agency: DOJO
*
Company: La Roche-Posay
Product: Salicylic c10
Campaign: Salicylic c10
Agency: DOJO
*
Company: PepsiCo
Product: Elma Chips / Dorito
Campaign: Doritos x Acme
Agency: AlmapBBDO
*
Company: PepsiCo
Product: Take that
Campaign: Take that
Agency: fbiz
*
Company: Pizza Hut
Product: Goiabada & Cream Cheese Pizza
Campaign: Valentine’s Day
Agency: DPZ
*
Company: Wildlife Studios
Product: Sky Warriors
Campaign: Sky Warriors Launch
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Category: Diversity, equality and inclusion
Company: Institutional
Product: violet month
Agency: Wunderman Thompson
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Company: Institutional
Product: ADOPT A CHRISTMAS AUDIO
Agency: LEW’LARA\TBWA
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Company: Free market
Product: Black Business Beats
Agency: GUT
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Company: Free market
Product: New Iconic Kisses
Agency: GUT
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Company: All Things Hair
Product: LGBTQIA+ Pride Special: Allow yourself to be
Agency: Green Park Content
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Company: Bahia Houses
Product: Chairs of Pride
Agency: VMLY&R
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Company: Vivo
Product: Black Screens
Agency: VMLY&R
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Company: Vivo
Product: I live this pride
Agency: VMLY&R
*
Company: Vivo
Product: Black Presence
Agency: VMLY&R
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