The location will assume responsibility for investments in various entities and causes that were already being supported by the company.
NEOOH reinforced its social commitment with the creation of the NEOOH Institute, an operation that will focus on projects that promote social equality and support initiatives based on pillars such as education, inclusion, diversity and gender equity.
Immediately, the NEOOH Institute will assume responsibility for investments in various entities and causes that have already been supported by the company, such as the partnership of more than 20 years with APAE (Association of Parents and Friends of the Handicapped); sponsorship of scholarships in partnership with Kroton; and financial or media support for causes by NGOs and entities such as Instituto Mano Down, Graacc, Centro CAPE, among others.
NEOOH has in its DNA support for numerous social causes and has been making recurring donations to some institutions for decades. Now, we are going to significantly increase the volume of financial resources, in addition to professionalizing this operation with a focus on combating social inequality in its most different forms, explained Betania Chebly, who assumes the presidency of the NEOOH Institute.
In addition, NEOOH also announced that, as of February this year, 1% of its revenues will revert to the Institute, which will be responsible for selecting and making donations of that amount to pre-selected projects.
The NEOOH Institute will also develop proprietary projects, focusing on the ability to use the company’s commercial expertise, transforming many of these locations into “Phygital points” for collecting donations.
“We also want to take the donation culture, which has been part of NEOOH since its foundation, to more and more people, reinforced by our expertise in communication, our assets and our technology solutions. In addition to the financial investment made periodically and the regular exposure of Third Sector campaigns in our media, the Institute will have an important job to find and select the best partners, focusing on the ability to maximize the return on our investment in favor of society”, added the executive.
