Full of wonders, the North and Northeast regions of Brazil are tourist attractions not only for their landscapes and beaches, but also for the delicacies found only in these places. With that in mind, Mike’s, Ambev’s ready-to-drink drink, created a new flavor that is typical of the north and northeast: the cashew flavor. Inspired by this typically national fruit, the brand presents the new flavor to value the North and Northeast of the country even more.
Focused on the summer, the novelty has 5% alcohol content and is made with vodka, lemon juice and has the Cashew flavor that gives the special touch to enjoy one of the most expected and hot seasons of the year in the country, in the most sought after regions for that period. And if the idea is to honor these regions of the country, the novelty arrives in a special edition created in partnership with Whindersson Nunes, current Mike’s ambassador, and exclusively through the Zé Delivery app in the cities of Belém, Fortaleza, Natal, São Luís and Teresina. Mike’s Caju just arrived, but it has everything to become one of the wonders of the North and Northeast!
Guilherme Poyares, Head of Mike’s in Brazil, comments:
“We are always attentive to the needs of our consumers and that is why we created Mike’s Caju. Brazilians love to bring all our Brazilianness to anything, whether in the world of drinks, food or music. So, we decided to value this typically Brazilian element that makes the North and Northeast regions known worldwide. We want to emphasize the importance of this fruit that enhances the flavors and beauties of the country. And if anyone still doubts the importance of this fruit, we have the two largest cashew trees in the world, Pirangi, in Rio Grande do Norte, and Rei, in Piauí, tourist spots for visitors from inside and outside Brazil.”
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