In addition to featuring in one of the home competitions, the brand also presented the leader of the week with the New Chevrolet Assembled
Chevrolet made its debut at Big Brother Brasil 2023 last Thursday night (01/26). The brand, which is the program’s new sponsor, was featured in Prova do Lder and is responsible for Fred Niccio’s return home.
The double test presented one of the participants not only with the maximum power of reality, but also with the New Chevrolet Assembled.
The objective of the dynamic, conceived by Commonwealth//WMcCann, WMcCann’s division for Chevrolet service in partnership with Globo, was to obtain and organize the parts that represented loads that can be accommodated inside the Multi-Board divisions of New Montana, according to with the test template in less time.
The race was won by Amanda and Antonio “Cara de Sapato”. Afterwards, each of them had to choose a key to try to start the car, which was left with Cara de Sapato and took a new Chevrolet Montana, in addition to the lead. Amanda got immunity.
During the program, Chevrolet put its new ambassador, Marcos Mion, on the reality show, who gave a message to the brothers at the start of the challenge, in addition to covering it in real time on their social networks. Throughout the race, the brand was promoted by influencers Diogo Defante, former BBB Camilla de Lucas and profiles from Banca Digital.
As part of the brand strategy created by Coomonwealth//WMcCann, the social networks were taken over by the Menos opera, mais Bora concept along with pages Saquinho de Lixo, Greengo Dictionary, Márcia Sensitiva and former BBB Arthur Picoli, who joked that he was in a relationship with Montana.
in networks
Chevrolet made Twitter Trend Topics in four different subjects: (Montana, Chevrolet, Marcos MION and #TeamChevrolet).
On Twitter, there were 25K mentions for Montana, more than 3 thousand mentions for Chevrolet and more than 4K mentions for the #TeamChevrolet promotion, resulting in more than 30 thousand registrations. Chevrolet was the second most mentioned brand in the last 24 hours among program sponsors.
Fiat
The night was also marked by an action by Fiat, former sponsor of the BBB, which gave a car as a gift to a follower, who wrote: ‘How strange not to be a test worth a Fiat Toro’.
In partnership with LBTM, the brand responded by saying that it would give the car to the follower. Consequently, Fiat became the subject on the networks, which made other profiles also join in the fun.
