Igor Coelho the protagonist of the film; This partnership resulted in the Santander + Flow project, which will have a panel within the podcast called “Sua dvida de vida”
Santander launched its new advertising campaign “De Vida”, which announces special conditions to help customers deal with any debts and boost their plans at the beginning of the year. The film has a soundtrack with the song “Tudo Que Você Pode Ser”, by Milton Nascimento.
The first film, aired, announced opportunities such as installments of IPVA in 12 installments, with a 20% reduction in the interest rate, acquisition of the Sem Parar tag free of monthly fees and discounts of up to 30% on purchases of school supplies at Casas Bahia with a card bank credit.
The next inserts will be aired after ‘Big Brother Brasil’, always with exclusive offers for bank customers. The campaign was born in a context of reframing the word “debt” in communication and developing solutions that enable intelligent credit management.
“To talk about debt, now let’s talk about ‘De Vida’, because the eventual debtor wants to improve his life and make his dreams come true, and he can do this by taking credit, training or putting a financial project on its feet”, says Igor Puga, director of Santander’s brand and marketing.
According to the bank, the campaign marks Santander’s repositioning in the form and content of advertising. The objective is for the films to have a new concept of scenography, a soundtrack based on songs that impacted society and protagonists, with representativeness. “We want to bring more human scripts and characters that are part of our daily lives”, says Puga.
