Marketing technology company for mobile and CTV starts offering resources from its platform to game publishers, gamers and other players in the industry
From now on, game publishers will have access to opportunities to promote downloads, engagement and monetization of their titles and franchises on CTV and mobile platforms. These chances are made possible by DigitalReef’s partnerships with operators and applications throughout Latin America.
Our strategy and our stakeholders – operators, publishers, brands and end users – will benefit from our partnership with Gamers Club, explains Mark Yackanich, President and COO of DigitalReef. We intend to leverage our technology, proprietary data and analytics capabilities to provide customers with improved distribution, monetization and audience engagement tools. With this agreement, DigitalReef will create more current and personalized content, while offering an innovative set of benefits for game studios and publishers.
Gamers Club CEO Yuri Fly Uchiyama says our partners are key to our success in promoting the community. This agreement represents a significant opportunity for companies looking to join Latin America’s growing gaming community. We will not only offer better advertising placement, but also more efficient access to an important audience segment, on the right device at the right time. It’s a win-win for everyone: DigitalReef, our business partners, Gamers Club and, most importantly, our community members.
That means more customers and more reach, says Chris Stier, Chief Commercial Officer at DigitalReef, noting that by partnering with Gamers Club, we’ve expanded our network to include the gaming community. Thus, more advertisers will be able to reach and engage their target audience.
In the last five years, the games industry in Latin America has shown significant growth. Key markets such as Brazil, Mexico and Chile lead the expansion in regional revenue – US$ 1.3 billion, US$ 1.2 billion and US$ 354 million, respectively.
