The first month of 2023 is close to coming to an end. Little by little, the advertising world picked up the rhythm of the new year, and several campaigns were already present in January. To remember what happened until then, we separated the 5 best campaigns of the month for the TopPubli of the week.
Check out the best campaigns in January:
Duolingo – The Best Sympathy in the World
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Eating grapes, pomegranates and lentils, wearing underwear with the color whose symbology goes according to what you want… all these are known sympathies by Brazilians to attract good luck. Thinking about it, Duolingo ran a campaign at the beginning of the year playing with this kind of superstition and calling a well-known name in the field: Marcia Fernandes.
GloboPlay – Types of BBB fans
The beginning of the year has also been marked by Big Brother Brasil. To publicize GloboPlay, Globo’s streaming that provides cameras from the most watched house in Brazil 24 hours a day, the brand prepared one of its most creative campaigns. Starring Sabrina Sato and Paulo Gustavo, the video features different types of reality show viewers.
Know more.
Faber-Castell – Faces&Hearts
In the world of children, everyone is the same even with different faces and colors – it is this pure and true look that Faber-Castell brings to its new campaign “Whose color?”. The action promotes the Caras & Cores line, recognized for bringing the theme of self-expression and recognizing the individuality of each one, through “skin tone” pencils.
PetLove – Black Cat Friday
January has already been marked with a Friday the 13th and, with that in mind, PetLove has launched a special campaign. Black cats are usually associated with bad luck, especially on the date in question, but the brand tries to put another meaning in the animals through a creative video about the felines.
Itaipava – Ita-in the mouth of the people!
“ITA-Gelada boss?” ITA-everybody talking like that and that’s how Itaipava continues one of its most ambitious campaigns for summer 2023 with the concept “Língua da ITA”. Created by WMcCann, the pieces for this phase of the 2023 summer campaign present a visual identity that reinforces the bar space and Brazilian popular culture.
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