Campaign, which also has the support of the Brazilian Israeli Confederation, for the International Holocaust Remembrance Day
This Friday (27), International Holocaust Remembrance Day, Unesco, the Brazilian Israeli Confederation (CONIB) and the Holocaust Museum (Curitiba) launch the ‘Live to Tell’ campaign. Tell To Live’.
The action calls on Brazilians not to let stories of violence and intolerance disappear.
The initiative features Holocaust survivors Ruth Sprung Tarasantchi, Gabriel Waldman and Joshua Strul, as well as modern-day Brazilian victims of fanaticism and intolerance, André Baliera, Odivaldo da Silva and Nai Tupinamb. The campaign makes a call: adopt a story.
Created by Cappuccino, which is part of The Weber Shandwick Collective, with production by Elo Studios, the #ContarParaViver campaign warns about the importance of preserving the memory of the Holocaust and the impacts of its erasure today.
The inspiration came from the fact that we are losing living survivors of the Holocaust, who are, on average, 84 years old. In a few years, we will no longer have these eyewitnesses.
