With the motto The most incredible summer on the planet, the retailer invites the public to be a protagonist in building a more sustainable world.
Renner announced its sponsorship of Planeta Atlntica, which will take place on February 3rd and 4th, at Atlntica beach, on the north coast of Rio Grande do Sul.
For the event, the retailer prepared activities to promote the celebration and encourage the public to be protagonists and agents in building a more sustainable planet.
We were very happy to be part of the history of Planeta Atlntida for 25 editions, which is why we have prepared initiatives and experiences that dialogue with the young lifestyle, while engaging this public in the theme of sustainability, a central pillar for Renner, he said. Maria Cristina Meron, Director of Corporate Marketing at Lojas Renner SA
Renner will be present with the “Espao Arena”, which will have an area for charging cell phones using solar energy generated from panels installed in the structure, in addition to a “Batecometer” where the traditional drums distributed by the brand at the festival will be collected. The material will be reused in the production of urban furniture for a square that will be named Atlântida.
At the traditional Renner Ferris Wheel, the event’s audience will have access to a lookout with a privileged view and a space to record their choreographies on TikTok, which will be broadcast on a screen in front of the structure. Meanwhile, Camarote Renner will offer facilities such as make-up retouching and customization of looks.
Finally, the retailer will be responsible for activating “Planeta + Verde”, which will involve all the brand’s environments at the festival, which will gain green lighting, drawing the public’s attention to the theme of sustainability, during the intervals between the shows.
Renner’s participation in Planeta Atlntida will still have the Neutral Event seal (Eccaplan), since it will neutralize the CO emissions generated in the entire assembly, execution and disassembly process of its facilities.
