The campaign was created by Ogilvy Argentina and aims to present the company’s initiatives in the region, aligned with the purpose of refreshing the world
Coca-Cola Latin America launched a campaign to reaffirm its commitment to promoting actions to achieve change and promote development, with a focus on generating a positive impact, called “Somos Many”.
The campaign, based on three main axes of action – economic empowerment, care and preservation of water and strengthening of the circular economy culture to achieve the World Without Waste vision – aims to present the company’s initiatives in the region, aligned with the purpose of refreshing the world and make the difference.
The campaign, created by Ogilvy Argentina as part of WPP’s OpenX, features films that highlight joint actions, projects and initiatives that guide the region on the path of sustainability, seek to raise awareness of the socio-environmental challenges that Latin America faces and empower people to to be part of the process, joining efforts for a better future.
During the videos, young people portray positive attitudes related to the main pillars, whether in favor of packaging circularity, with correct disposal, helping the communities where they are and reinforcing the commitment related to the use of the water used in their products.
“Our purpose is to refresh the world and make a difference in the communities in which we operate. Therefore, there are many efforts being promoted by Coca-Cola Latin America and our allies across the region to positively contribute to the main challenges we face. There are many of us who want to make a change and seek a better future. We are Many is born because, on this journey, we realize that we are not alone. We are convinced that together we make a difference and that we can make today better than yesterday, said ngela Zuluaga, VP of Public Affairs, Communication and Sustainability at Coca-Cola Latin America.
